A great label combines strong design, high-quality printing, the right material and carefully chosen finishes. The result should not only look good but reflect your brand, suit your product and stand out to your customers.
But what actually makes a label look amazing? Here are five things to consider when creating bespoke labels for your products!
1. Start with a unique, personalised design
Your design is the first thing customers will notice, so it needs to make an impact.
Think carefully about your logo, colours, typography and layout. A good custom label design should be clear, easy to read and instantly recognisable as your brand.
Don’t be tempted to include too much. A clean, well-balanced design can often make a product look more premium than a label that’s overloaded with information!
2. Choose the right label material
The material you choose can completely change how your label looks and feels.
From classic papers to textured, specialist and durable materials, there’s no one-size-fits-all option. The right choice will depend on your product, where the label will be used and the overall look you’re trying to achieve.
For example, a luxury product may benefit from a textured or premium material, while a product exposed to moisture may require something more durable.
3. Make your label stand out with the right finish
Want your label to grab attention? The right finishing technique can make a big difference.
Foiling, embossing, debossing, matt finishes and gloss finishes can all add another dimension to your label. Whether you want a subtle, sophisticated finish or something designed to make your product stand out on the shelf, there are plenty of options to explore.
The trick is choosing a finish that complements your design rather than competing with it.
4. Think about how your label will be used
A beautiful label still needs to perform.
Before choosing your label materials and finishes, consider where it will be applied and what it will be exposed to. Will it need to withstand washing, moisture, handling or frequent use? Does it need a particular adhesive or construction?
Considering these details early can help you create a label that looks amazing and performs exactly as it should.
5. Get the details right before printing
Even the best label design can fall short if the technical details aren’t right!
Artwork setup, colour accuracy, sizing, cutting, folds and application can all affect the finished result. Working with an experienced label manufacturer can help you make the right choices before your labels go into production.
At Asquith, we can help you consider the complete specification, from label design and materials through to printing and finishing, so your finished labels look exactly how you imagined them.
Frequently Asked Questions
What makes a custom label look premium?
High-quality printing, thoughtful design and carefully chosen materials and finishes can all make a label feel more premium. Details such as foiling, embossing, debossing and textured materials can add extra impact without overwhelming the design.
What is the best material for custom labels?
There isn’t one material that’s best for every product. The right material depends on factors such as the product, application, durability requirements and the look you want to achieve.
How can a label make a product stand out?
A strong visual identity, clear design, high-quality print and a distinctive material or finish can all help your label stand out. The key is creating something that catches attention while still communicating your brand clearly.
Ready to create custom labels that look amazing? Get in touch with us to discuss your requirements.
