Plastic Free July is the perfect opportunity to take a fresh look at your clothing brand and identify simple ways to reduce plastic.
Many businesses focus on eco-friendly fabrics or sustainable packaging, but one area that’s often overlooked is garment branding. From woven labels and swing tickets to care labels and packaging, every branding element is an opportunity to make more environmentally responsible choices!
The good news?
Switching to our eco-friendly clothing labels can help minimise waste while reinforcing your commitment to sustainability!
Whether you’re launching a new clothing brand or looking to improve your existing product range, small changes can have a lasting impact. We’ve made a list of the 5 easiest ways to reduce your plastic use, and environmental impact!
But first…
Why Should You Reduce Plastic in Your Branding?
Today’s consumers aren’t just buying products. They’re buying into brands and the values they represent.
Research consistently shows that shoppers are increasingly choosing businesses that actively reduce waste, use recycled materials and demonstrate genuine environmental responsibility. In fact, nearly 50% of consumers say that they’re buying more sustainable products as a way to reduce their personal impact on the environment!
Your branding is often the first thing customers see and touch. Choosing sustainable alternatives helps communicate your commitment before your product is even worn.
Benefits of reducing plastic in your branding include:
- Lower reliance on virgin plastic materials
- Reduced environmental impact
- Stronger sustainability credentials
- Improved brand perception
- Increased appeal to eco-conscious consumers
- Premium branding without compromising on quality
5 Simple Ways to Reduce Plastic in Your Labels
1) Choose Cork Labels
Cork is one of the world’s most versatile materials, as it is 100% natural, reusable and recyclable. Made from natural cork with a coagulated backing to withstand washing.
2) Switch to Natural Fibre Woven Labels
Made with natural fibre yarn, and a touch of polyester added for strength, this is the perfect way to reduce the amount of plastic in your products with no compromise on quality.
3) Explore Innovative Seaweed Labels
Our seaweed swing tickets are fully recyclable and biodegradable, and are made from one of the ocean’s most renewable resources. This allows you to combine their unique aesthetic and texture, while ensuring that these are excellent for the planet.
4) Use Cotton Printed Labels
There are many different types of cottons, all with a unique look and feel, which gives good legibility and washing durability. Many of our cotton fabrics are 100% cotton, so they do not contain any traces of polyester!
5) Swing Tickets with Recycled Paper
Our 100% recycled paper swing tickets are a classy enhancement to recycled and sustainable clothing and accessories, making them stand out on the shelves.
Frequently Asked Questions
Can I reduce plastic without changing my whole product?
Absolutely! Many brands begin by replacing smaller branding elements, such as labels or swing tickets, before making larger changes. These simple updates can significantly reduce plastic use over time while keeping your branding consistent.
What’s the easiest way to make my clothing brand more sustainable?
One of the simplest places to start is with your labels. Switching to eco-friendly clothing labels, recycled paper swing tickets or natural fibre labels can help reduce plastic use without redesigning your products.
Are recycled paper swing tickets durable?
Yes. Modern recycled papers offer excellent strength and print quality, making them suitable for premium clothing brands while reducing the use of virgin materials.
Why are seaweed labels considered more sustainable?
Seaweed grows quickly, requires no fresh water or fertilisers to cultivate, and can be processed into innovative paper materials. This makes it an exciting renewable alternative for brands looking to diversify their sustainable branding options!
Are cork labels waterproof?
Cork is naturally resistant to moisture due to suberin and ceroids contained in the cell walls, means cork is protected from liquids and gases! The materials resistance to moisture enables it to age without deteriorating.
Start Your Plastic-Free Branding Journey!
At Asquith Group, we offer a growing range of eco-friendly garment branding solutions designed to help businesses reduce plastic without compromising on quality, durability or design. If you’re ready to explore more sustainable branding options, our team is here to help you find the right solution for your products.
