Choosing the right material for your label

Tuesday 26th February 2019

Giving your products a well-designed and visually engaging label can strengthen your brand and reputation, but which material will work best for your product? With so many label textiles to choose from, deciding on the right one can be a bigger decision than you first thought.

A great looking label can give your item a touch of class, whether your product is an item of clothing, an accessory, or even a mattress. It can be a crucial step in your marketing and getting it right can be the icing on the cake. So, let’s look at what will work - and what won’t - for your textile labels.

Print: Digital Vs Flexo

With a printed label, you can give your customers as much information as you need to, size permitting of course. But with two main methods used for label printing, even that will give you something to think about. So, what are they and which do you choose?

Digital: A functional way to produce fabric labels, black and white digital print is ideally suited for producing short-run labels. You could include your logo, together with any product care details, such as washing instructions, or a barcode. Be aware that digitally printed labels sometimes lack durability after washing and may fade.

Flexographic: The opposite of digital printing, Flexography has a costlier set-up, but gives your label much more scope. Flexo is much faster and more economical and is generally the best option for colour labels with longer print runs. Plus, it’s more durable after the washing/drying process.

Material: Satin Vs Cotton

The type of material you use for your label can also have a big impact, with different materials suiting different requirements. But, designed to last, woven and fabric labels can add another layer of quality to your product. But which one will be best for you?

Satin: A popular choice, thanks to its smooth high-sheen finish - perfect for clothing labels. It also provides a much better printing surface as the ink seeps into the fibres, giving you high levels of legibility and a non-fade wash factor. They’re a much more cost-effective option for longer runs too.

Cotton: Asquith Group can offer a wide variety of weave types that produce a huge range of finishes, from simple to sophisticated, however cotton is a trickier material to print onto thanks to its texture. Cotton will provide a durable finish with good legibility but over time colours may dull and the ink can gradually fade after washing and drying.

Nylon Taffeta 

Another highly-rated choice is Nylon Taffeta. A much thinner, woven option, it produces excellent legibility. Though a cheaper material, its robust qualities make it ideal for washing without print fading. Not only that, it has excellent ‘write on’ properties too, making it perfect for furniture, upholstery, or mattress labels.

Here to help

The choice of label materials and print options are wide reaching – get it wrong and your product will stand out for all the wrong reasons. To help you decide, Asquith Group can talk you through our wide range and provide samples so that you can see exactly how your label will look.